Are you looking to move your business online? Or considering to have an online presence for your business? Well whatever your reason is, the core point is no matter what is the purpose of your website, at the end of the day you need visitors on your website.
Web design is the factor that can make people stay on your website. If the design is thoroughly defined, it can generate results which even you hadn’t imagine. So, in a nutshell, you have to get the design right in order to get an audience you want.
Usability & User experience are other factors that affect the traffic of your website. For your business or blog, you want the visitor to go through specifically designed Call To Action. My thought is if you want them to do something for you, first you need to do some of the things for them. Isn’t it the basic normal way of business, Give and take. It is one, right?
In this article, I am going to provide you top five guidelines for good web design, usability, and user experience. So, let’s get started with the tale,
Every website needs to have navigation which can help their visitor to find what they are looking for. There are many websites which created a maze type navigation to trap their visitor for longer durations. Well, that doesn’t work that way actually. They anticipated horribly wrong.
There are over a billion of the website, so don’t you dare to think that your visitor doesn’t have any option. Options are overwhelming here. If you want your visitor to stay for longer then you got to help them in spite of irritating and confusing them.
Provide them what they are looking for and they will be back. That is how it works. In order to optimize your site’s navigation, you need to pay attention in these pointers. They can literally help you,
- Always keep a simple primary navigation which is usually at the top of your page.
- Always use breadcrumbs to help your visitors to keep the track of their navigation.
- Do not forget to use the navigation at the footer of your page.
- Try not to offer too many navigation options to your visitors.
- Use a simple acronym for designing your navigation, KISS (Keep It Simple and Straight).
So, follow these to give your viewer a not so complex experience.
2. Minimal design to serve the purpose.
The layout of your website is very important as it caters your viewer’s psyche to either continue or quit. The game here for you is to know what exactly your set of viewer likes. In general, it is recommended to add not complex sleek design as this can lead your visitor to leave the site.
You need to be more simple and minimalist in order to cater your visitor an explicit experience. Minimal design is always preferred to provide a robust website design. Take these pointers as some useful hints,
- Color: Make use of two to three color combinations at max. Don’t be too colorful as it will mislead the viewer. Minimal colors will help you to build a brand.
- Graphics: You need to hold your hands back while using graphics. Use graphics only when there is no other option left.
- Typefaces: Use at most three typefaces with three different sizes. Be very choosy while selecting colors for them. I recommend high contrast colors.
3. Platform specific designs.
Remember one thing while designing your website, internet consumption is very high on mobile devices. So, I recommend designing for mobile first.
Always keep this in your mind. Your viewer must be able to access your website from any of his/her devices. That means what? You must use responsive design. Also, remember to add alt text to your images. These alt texts will be catered to those of your viewers who aren’t able to access the images, so these alt texts will be visible to them in place of the images.
Try to be platform specific rather than being unique for those viewers who have no idea about the design on that specific platform.
4. Follow the convention.
In this point, I want to be clear about one thing, that is there is a simple traditional web design convention that is being followed by almost every website and to be frank, even the users are also aware of them. It is wiser to follow those conventions coz there are cases when websites tried to overpower these conventions and that didn’t end up well for them.
Some of these conventions are,
- Always place your navigation bar at the top left side of the page.
- Always keep your logo either at the top center or top left of the page.
- Always make your logo clickable which must be redirected to your home page.
- Links must change color from the normal text whenever you hover over it.
In order to gain the maximum, always present something of which they are already familiar with.
5. Gravitate users by the visual hierarchy.
This principle closely resembles the simplistic minimal design of the web page. You must not forget that you’re designing the website for your viewer not for yourself. So, always design the website for them. Keep it engaging but also natural. It mustn’t seem to be planned for certain action type website. Or else your viewer will exit it instantly.
Keep them occupied with sensible visual elements. As far as your CTA button is concerned. Keep it unique and in the most convenient place, your viewer might expect. This tends to motivate your viewer to eventually go for the CTA as even he was expecting it to be there.
So, these are the top 5 guidelines for good web design, usability, and user experience. These will always help you to keep track and provide your viewer the exact information they were looking for on your website. Let’s have a look again on these points,
- Every website needs to have navigation which can help their visitor to find what they are looking for.
- The layout of your website is very important as it caters your viewer’s psyche to either continue or quit.
- Your viewer must be able to access your website from any of his/her devices.
- Even the users are also aware of website design conventions, so follow them.
- Gravitate users by the visual hierarchy.
I hope you like my views. May these things help you to design the perfect website for your business or blog. Cheers.
About the author:
Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, providing Affordable Web Design Services in Sydney. She’s hardworking, competent and trustworthy. Her role within the company is to design websites. In her spare time, she loves to read, cook and watch movies.