Pear is a brand of organic products imported from Australia. New project by Futura form Mexico City, Mexico. More images below.
The idea was born from the concern of the good nutrition and proper health of the Taiwanese. The main objective was to communicate “trust”, finding a balance between a product that literally comes from the earth (organic, handmade) and at the same time has high quality standards, it’s modern and aspirational.
Our selection of colors, materials and printing finishes, followed this specific needs of communication directed specifically to the Taiwanese market.
Taipei, Taiwan, 2015.
Fotos by Caroga.