Ground Rules To Ensure A Visually Consistent UI

The user interface of a product (mobile application or website) plays a great role in its success. If a UI design doesn’t emphasize on anticipating what the potential viewers might need to do and doesn’t offer intuitive elements for easy navigation, it will certainly blot the usability of the product.


In order to make a design highly usable and deliver an outstanding user experience, there are certain factors that must be considered while designing the interface. An interface designed while keeping all the factors in mind helps drive user retention rate and conversion rate. A UI design can either create a positive or negative impression. And, to generate positive perceptions among your potential viewers, it is imperative to maintain the visual consistency in the UI. Since professionals can help you attain a useful solution, it is worth investing in a suitable service offered by a reputed mobile app development company. It can ensure a balanced UI design that can help rivet your potential audience.

Consistency In Design

Consistency in design helps boost its usability by embracing familiarity. It comes with no surprise that a consistent interface result in flawless interactions, as with that users won’t need to relearn the interface for accessing different pages of a product. A consistent UI makes the design predictable with an intuitive layout.

On the contrary, an inconsistent UI can create bottlenecks for learnability and thus, can leave users annoyed, resulting in a poor experience. However, it can’t be gainsaid that implementing the same things again can yield tame design layouts. Thus, it is essential to understand the best time to break the design consistency, in order to maintain a balanced design.

Broadly, design consistency can be categorized as the Internal Consistency and the External Consistency. Both the types embrace different design aspects.

Let’s delve deep into the topic and understand the fundamentals to a visually consistent UI.

External Consistency – An Overview

Meeting your users’ expectations is the prime goal of external consistency. In other words, it not only focuses on the consistency of a product with other similar products, but it also checks the consistency in context for a range of products built on your platform. It also takes the non-digital, real-time interactions into account.

You can create external consistency in your product by bearing the ideas, that your potential users have with them before using your product, in the mind. Furthermore, there are many external factors that can influence the users’ interactions. However, in most of the cases they are pretty justifiable.

There are several UI design patterns that make it better for designers to don’t reinvent the wheel. Rather reap the benefits of the previous exposure that users have, by integrating the patterns as it is. A few of the commonly used UI design patterns include.

  • An envelope icon – to represent email.
  • A click on the logo of a website will take you to its homepage.

Therefore, it is advisable to implement the conventional design patterns as and when possible to ensure external consistency in the UI. However, you can stay creative and add a little uniqueness to the design while standing up to the expectations of your users.

Internal Consistency – An Overview

Internal Consistency is paramount to generate a good user experience. It is about creating consistency within your product. This focuses on both functionality and aesthetics of a product. It is crucial to shun away the unnecessary differences in users’ actions and content.

PS: The Internal consistency in a UI will only be noticed when it is not present.

To help you make your product visually consistent, I would like to uncover certain UI design guidelines.

1. Use Clear and Legible Typography

Typography is a critical design element that is highly significant in creating an impressive interface design. While you can adorn your text in myriads of fashion, it is imperative to use a distinct and legible typography. Choose the typographic elements, including typeface, size, etc., in a way that it creates harmony in the content so as to boost the user interactions. Make your headlines, bodies and other texts distinguishable by implementing distinct typography for each.


2. Go For Subtle Layout and Interactions

With a consistent and precisely-designed layout across all the pages, you can ensure an easy navigation. For example, you can maintain visual consistency in UI by keeping the UI elements like search bar, navigation menu, etc., at the same place on different pages. Moreover, by embedding subtle and consistent interactions (whether they are little or giant), you can deliver an overwhelming UX. Thus, it is recommended to maintain consistency among transitions, animations, form elements, and other user interactions to generate a pleasing visual appearance.

3. Make An Optimal Use Of Colors

You can isolate the functions of UI element by using an appropriate color for them. By keeping the colors consistent in your product, you can create an intuitive interface. It offers an ultimate visual cue that allows users to seamlessly access the interface and commit a desired action. The overall color palette of a product should not vary from a page to another to ensure the visual consistency.


By choosing a suitable color for a function, you can showcase even an intricate information with a great ease. For invoking an emotional response, you can choose bright colors on darker background.

4. Ensure The Consistency In The Language That You Use

Make it certain that the language you use is consistent throughout your product. For this, you will need to focus on your word selections. For instance, if you are using “mobile phone” in your text, avoid using its synonyms like “cell phone” in the other part of the content. Or, if you have given an option to users to choose between “Accept” and “Reject”, keep it consistent, don’t change it to “Yes” and “No” on other pages.  This will certainly make the interface simpler and help create a great UX.


It is vital to note that while visual consistency in a UI is critical for generating a valuable user experience, it is equally essential to consider how and where it is needed. By taking your users’ expectations and conventional design patterns with which they are already aware into account, you can take the usability of your product a notch higher.

You can define a style guide to maintain internal consistency in your design. However, while ensuring that your product is not breaking the rhythm, make sure that all your moves are taking you towards an intuitive and highly interactive interface. I hope the points enlightened in this post will help you ensure a visually consistent UI with a flair.

Author Signature: Addison Cohen is a mobile app developer working with Appsted Ltd, the leading mobile applications development services provider which delivers most comprehensive mobile application solutions. He loves sharing latest information on mobile technologies like iOS, Android development processes.


You may also like

Free Brush Font: Leafy

Leafy is a handwritten brush font. It features 95 characters and has all the basic glyphs. The download contains a .otf file.

Jan 25, 2017 6:35 AM