Trusted by over 240,00 merchants, no wonder Magento is the most preferred e-commerce platform out there. However, WordPress is also acknowledged as one of the most popular e-commerce platforms on the market today. Even though, WordPress was primarily built as a simple blogging platform, it has matured into a full-fledged CMS that comes with several great plugins, offering e-commerce functionalities.
Now, deciding on which out of the two platforms will suit your e-commerce needs will not necessarily work for another. So, to make an informed decision about choosing Magento or WordPress as your e-commerce platform, you should first analyze your needs and then check which one of these platforms will best suit your ecommerce web development needs.
Through this post, I’ll make you look at some of the major differences between the Magento and WordPress platforms. Hopefully, by the end of this post, you will get a fair idea about which one of the two platforms will work out exactly as per your requirements. But, before delving into details of each platform, you must analyze what you’re looking for in your e-commerce solution.
Analyze What You Want to Achieve in Your Business
Here are a few key considerations that you must take into account to make the right decision regarding choosing an e-commerce platform:
- Generating Revenue From Online Sales: In the case, your entire business revenue is generated with the help of online sales, then simply opting for a CMS option won’t be the right choice for you. However, choosing an e-commerce solution that is designed to cope up with an overly complex process of carrying out high-level transactions will prove the best bet for you.
- Amount of Products in Stock: In the majority of cases, how many products you have in your stock act as a deciding factor in picking the right e-commerce solution. Although there isn’t any rule of thumb, but if you have over “500 Stock Keeping Units (SKUs)”, then choosing a dedicated eCommerce solution is exactly what you need.
- Check-out Process: Check-out process is a must for every website involved in online sales. In fact, the checkout process plays a crucial role in the success and failure of a site, since it can cause your conversion rates to drop drastically. However, optimizing your checkout process can help improve sales. If your business requires customizing your cart/checkout experience, then you must opt for a platform that provides excellent customization flexibility.
Now, let us look at some of the pros and cons of the Magento and WordPress platforms, to decide which among the two will help address your e-commerce website development needs in a more effective and efficient manner possible.
Magento vs WordPress: Understanding Which One is Right
Magento: Pros and Cons
More than 26 percent of the top websites use the Magento eCommerce solution, as it provides flexibility and customization ability. Magento is also an open-source like WordPress, and thus allows developers to customize the visual design and functionality of the site. But, one major problem with Magento e-commerce development is that it requires good coding skills. This means that you need some programming knowledge for building your e-shop.
Below are some of the advantages and features of the Magento platform:
- Magento was mainly designed as an e-commerce platform, and comes with built-in eCommerce features. Thus, you don’t need to necessarily buy any third-party extensions to meet your e-shop needs.
- Allows to manage multiple e-commerce websites from the same account.
- You get to choose from a plethora of payment gateways and shipping options that can be included into your Magento e-commerce website.
- Magento boasts a seamless product and order management system that comes with great uploading features that help in managing catalogues.
- Magento comes with bundled with marketing and promotional tools, allowing to add multi-tier pricing, coupons, etc.
- Offers beautifully crafted and functional e-commerce templates.
- Supports mobile commerce, as Magento helps incorporate several HTML5 capabilities in the site to optimize mobile shopping experiences.
Online merchants running large size e-commerce website (including Fortune 500 companies) prefer using the Magento platform since it offers out-of-the-box e-commerce features. For example, Samsung runs a Magento powered mobile website.
What’s more? The e-commerce that Magento offers can further be enhanced using third-party extensions.
WordPress: Pros and Cons
Even though, WordPress was primarily built as a simple blogging platform, it has matured into a full-fledged CMS that comes with several great plugins, offering e-commerce functionalities. Most importantly, the WooCommerce plugin is the major factor which contributes towards the popularity of WordPress as an e-commerce platform.
Advantages that make WordPress a great option to build e-shops:
- WooCommerce is an open-source and free to use e-commerce plugin that can help in implementing excellent eCommerce functionalities in a WordPress site. The plugin helps add products and its categories in a hassle-free manner. Furthermore, WooCommerce is a highly secure e-commerce solution.
- WordPress installation can be installed and configured easily.
- It offers plenty of free and premium ready-to-use e-commerce themes.
- WordPress provides plenty of customization possibilities, and does not require any coding knowledge to manage the backend of your site.
- It is optimized for search engines.
Let’s now have a quick glimpse of disadvantages of using WordPress
- WordPress does not come built in with e-commerce functionalities.
- If you run a lower version of WordPress powered e-commerce site, then your site may break due to continuous updates.
- Third-party WordPress e-commerce plugins don’t have great support.
- Some WordPress e-commerce extensions are a bit pricey.
WooCommerce plugin is an ideal choice for building e-commerce website for small to medium-sized online retailers. Also, the plugin can be used by any developer or merchant having familiarity with the WordPress interface.
So, if you’re starting out your e-commerce venture, then WordPress is definitely the best platform for you, as it’s super easy and simple to use. However, it might not be able to provide complex e-commerce features and functions that might be needed for an enterprise-level eCommerce solution.
If you want to setup an e-commerce website containing a few products, and does not have good familiarity with programming knowledge, then you should consider choosing the WordPress platform as it’s easy to use. But, if you want to build a site with complex e-commerce functionalities and flexibility, then Magento is the best platform for you.
Arya Stark is a web developer working for an Offshore CMS Web Development Company, Xicom which offers portal cms and website content management services at affordable rates. So if you are looking to hire web developer, you can get in touch with her.