Jaegher – Airlight Steel Race Cycles

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Jaegher – Airlight Steel Race Cycles designed by Belgian designer Jelle Maréchal. He’s graphic designer and art director at Antwerp’s Museum of Contemporary Art.

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Jaegher is a high-end brand of steel race cycle frames. The combination of first-rate materials with a tailor-made approach results in a frame that is handcrafted to perfection and corresponds to the exact needs of its owner. At Bowling Brussels I designed their visual identity, including graphics on the frame itself, packaging and other printed materials. Designed for Bowling Brussels with Christophe Ghewy. Frame & bike photography by Kurt Stallaert & Steven Ledoux.

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[ Jelle Maréchal’s website, behance.net/jellemarechal ]

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